Nov 1, 2013 | Sponsorship Update (in the news!), Sports
The Toronto Raptors have reached a five-year agreement with BMO in which the bank becomes the club’s presenting sponsor and the Raptors use an NBA pilot program to feature the bank’s logo on the team’s home court. The Raptors and BMO will officially announce the deal...
Oct 30, 2013 | Sponsorship Update (in the news!), Sports
The Canadian Paralympic Committee (CPC) recently announced an exciting new partnership with CIBC, becoming the CPC’s Official Banking Partner in support of Canada’s current and future Paralympians. As one of CPC’s premier partners and its exclusive...
Aug 19, 2013 | Sponsorship Update (in the news!), Sports
Earlier this month the Winnipeg Blue Bombers signed major sponsorship agreements with three Manitoba Crown corporations. The deals with the Canadian Football League club include Manitoba Hydro, Manitoba Public Insurance (MPI) and the Manitoba Liquor and Lotteries...
Jul 26, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
As reported by the Associated press yesterday, the Dallas Cowboys announced a multi-year, multimillion-dollar naming rights deal of Cowboys Stadium to AT&T Stadium. Team officials declined to reveal terms of the deal, including cost and how many years are...
Jul 11, 2013 | Event Sponsorship, Sponsorship Update (in the news!), Sports
As Lead Partner for the Toronto 2015 Pan Am / Parapan Am Games, CIBC has committed to help create a lasting sport legacy in Canada. That’s why they have developed CIBC Team Next: a $2 million program and the first of its kind in Canada, to help the next generation of...
Jul 8, 2013 | Sponsorship Update (in the news!), Sports
Molson-Coors, one of Canada’s oldest beer companies, recently announced it has renewed and strengthened its sponsorship agreement with the Canadian Olympic Committee for the next four years, which will take the deal through Sochi 2014 and Rio 2016. The deal includes...
