Sportcology – Canadian Sponsorship Landscape Study

Oct 6, 2012 | Audio Blog, Sports

Now available: October 6th , 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. October 6th, 2012 Show Notes...

Northstar Research Examines Hockey in Canada

Jun 13, 2012 | Sports

A new study from Toronto’s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHL’s on-ice product and its advertising partners, particularly during the peak playoff period. The results are based on a series of focus groups...

BMO Sports Survey: Why More Kids Don’t Play Organized Sports

May 10, 2012 | Sports

While the majority of parents agree that youth sports promote confidence and good health, they feel there are three key barriers to having children participate. Foremost, 87 per cent of parents agree that the costs associated with these activities are a major hurdle...