info@partnershipgroup.ca

Twitter
LinkedIn
YouTube

Twitter
LinkedIn
YouTube

Blog
White Papers
Contact Us Today
- Make a Payment

Home
About Us
- Meet Our Team
- Become Part of the Team
Services
Industry Events & Resources
Discussion
- Tuesday Morning Commentary
Videos
Contact Us

Select Page

Canadian Public Relations Association

Member Associations

Skills

Posted on

July 17, 2013

← AFP Nova Scotia Chapter International Association of Business Communicators →

Upcoming Events

There are no upcoming events.

Add

Add to Timely Calendar
Add to Google
Add to Outlook
Add to Apple Calendar
Add to other calendar
Export to XML

Latest Blog Posts

Accepting Responsibility
Tips on Building a Strategy
Measuring ROI

Tags

Activation Audio Blog BMO Brent Barootes Calgary Flames Canadian Sponsorship Forum Canadian Sponsorship Landscape Study CFL Chris Reed CIBC Consumer Sponsorship Rankings IEG Jungle Jim Hunter Marketing Magazine Molson Coors Naming Rights NHL Olympics Ottawa Partnership Group Partnership Group - Sponsorship Specialists Philanthropy RBC Rogers ROI Scotiabank seamus o'keefe SMCC SMCC Western Sponsorship Congress Social Media SPONSORIUM SPONSORIUM report Sponsorship Sponsorship Marketing Council of Canada Sportcology Sports Marketing Sun Life Financial Telus Tim Hortons Toronto Maple Leafs TrojanOne Tuesday Morning Commentary Twitter Western Sponsorship Congress Winnipeg

Testimonials

Partnership Group

By undertaking that process (asset valuation), the Partnership Group coached us to develop an entirely new way of approaching sponsorship ... today, we are building programs that extend up to five years, and through the partnerships we are developing, we are a stronger organization.

Caroline Vanasse - Federation of Canadian Municipalities

Partnership Group

By undertaking that process (asset valuation), the Partnership Group coached us to develop an entirely new way of approaching sponsorship ... today, we are building programs that extend up to five years, and through the partnerships we are developing, we are a stronger organization.

Caroline Vanasse - Federation of Canadian Municipalities

Partnership Group

With excellent commitment to service, they over delivered in providing industry standard valuations on more assets than we expected so that we are best positioned for success in the future.

Richard Warring - Alberta Parks

http://albertaparks.ca

03/27/2015

Partnership Group

The Partnership Group - Sponsorship Specialists™, have been essential contributors to initiating the City of Pointe-Claire’s sponsorship program through an inventory asset valuation process.

Gilles Girouard - City of Pointe-Claire

Partnership Group

I highly recommend Chris and the Partnership Group Services. What they teach works!

Charmaine Hammond - Team Toby's PAWS Across North America tour

Partnership Group

Brent and his team have helped us thoroughly understand the world of sponsorship ... his book Reality Check is on my desk because I refer to it frequently. What they teach works!

Charmaine Hammond - Team Toby's PAWS Across North America tour

Partnership Group

I would highly recommend the Partnership Group for any organization looking to take their sponsorship revenue to the next level.

Kevin Chapman - Power To Be Adventure Society

Partnership Group

Partnership Group provided us with a thorough and timely valuation for approaching the renewed sponsorship, identifying opportunities and assets to consider with the new stadium.

Sarah Fedorchuk - The Mosaic Company

Partnership Group

The Partnership Group was instrumental in the Calgary Zoo choosing them to conduct a recent inventory valuation.

Rick Harland - Calgary Zoological Society

Partnership Group

The training and support from the Partnership Group that The Canadian Red Cross has received in Saskatchewan has paid off many, many times over.

Cindy Fuchs CHRP - Canadian Red Cross Western Zone

Partnership Group

I feel more focused in our marketing and sponsorship efforts ... We feel better equipped to evaluate and decide on marketing and sponsorship opportunities.

Michelle and Matt Carre - Sotheby's Real Estate

Partnership Group

I have and would continue to recommend The Partnership Group for any organization who is considering a new partnership program. They have a very sound model of helping you enter the sponsorship world in a professional way.

Guy Yerama - Canadian Red Cross, Ontario Zone

Partnership Group

We are now armed with the materials and the understanding to grow our sponsorship base.

Tiffany Kraus - Canadian Cancer Society - Alberta/NWT Division

Partnership Group

I would recommend their work to other properties or municipalities who want to gain a thorough understanding of not just what they have to offer a prospective sponsor but the associated value.

Derek Kwasney - The Lake Louise Ski Area Ltd.

Partnership Group

Partnership Group provided us with a tool that is extremely valuable and will enable us to increase revenue for the organization.

Shelley Zucht-Shorter - Tourism Calgary

Partnership Group

The Partnership Group - Sponsorship Specialists™ continue to be a fabulous resource for us as we grow our regional sponsorship program. Whether it be mentoring on prospecting and negotiations or strategically analyzing the marketplace they are a tremendous wealth of information from which to draw.

Tannis Nelson - Parks, Recreation and Culture, Regional District of North Okanagan

Partnership Group

We have a real market value on our property now, and with this, we will be able to help our sponsors generate good Return on Investment (ROI), something that they have been pushing us to do over recent years.

Steve Mazurak - Saskatchewan Roughriders Football Club

Partnership Group

Using the skills you taught me ... I was able to bring a number of new sponsors onboard ... most recently, I was able to secure a credit union for a Platinum Sponsorship of $10,000 per year for six years.

Phyllis Snider - Federation of Calgary Communities

Partnership Group

Since implementing this process, the Enerflex Super Cities WALK for MS was able to successfully secure a 5-year title sponsorship at an increased financial commitment totaling $250,000.

Sherry Kerunsky - MS Society of Canada, Calgary Chapter

Partnership Group

As a small non-profit with a big vision for the future, Brent has helped us develop effective strategies to involve corporate support in ways that we had not considered before.

Kim Veness - Light Up The World Group

Partnership Group

Your direction, guidance and building of the sponsorship program were essential to our overall success. The Games secured over 125 sponsors that varied from local to national sponsors and at investment levels from $500 to over $750,000.

John D Lee - CEO Regina 2005 Canada Summer Games

Partnership Group

The Naming Valuation Report you completed for our new Centre for the Arts and Communication is an important first step for our college in valuing all our properties.

Dale Bayley - Grant MacEwan University

Partnership Group

We have much more confidence in understanding what we could, and should, ask for based on an extensive inventory of opportunities we have learned we possess.

Kevin Kvame - Alberta Amateur Baseball Council

Partnership Group

The Partnership Group-Sponsorship Specialists™ are respected, well connected, and have a demonstrated, proven track record of achievement and success in our community.

Velda Clark - Regina Palliative Care Inc. (RPCI)

Partnership Group

Brent's presentation brought the delegates a totally new set of ideas in the area of sponsorship. He really made our delegates think outside the traditional box in their sponsorship plans.

Gayle Zimmerman - Tourism Regina

Partnership Group

We are now organized and efficient in sponsorship and can have all our events sponsored. This has enabled HRAC to partner with several different organizations in Calgary giving us the exposure and revenue we needed.

Jeanelle Crosser - HRAC

Partnership Group

Brent's enthusiasm and cogent analysis are proving invaluable for us as an organization.

Anya Macleod - Vancouver Island Mountain Sports Society

Partnership Group

Their insight, experience, and industry knowledge has put our sponsorship program on a much more solid footing and we're raising more money for theatre goals and objectives, as a result.

Peggy MacDonald, MBA, CFRE - Globe Theatre

Partnership Group

Brent's contribution to The Fire Within has helped us reduce risk increase ROI and, above all, maximize value to our sponsors.

Chad Sartison - The Fire Within

Partnership Group

Brent's guidance and professionalism has been an invaluable resource as he is always available to help us with 'one-off' partnerships where we have needed immediate advice.

Nora Bakken - Canadian Cancer Society - Saskatchewan

Partnership Group

We began to work with the Partnership Group-Sponsorship Specialists™. We never imagined how large and meaningful our inventory was! Today, we are seeing not only increased revenue but stronger partnerships.

Deb Cautley - Youth Emergency Shelter Society (YESS)

Partnership Group

Through the sponsorship audit of our programs, we realized the Canadian Red Cross has much to offer growing organizations across Saskatchewan. We look forward to our continued and valued relationship with the Partnership Group.

Daryl Silzer - Canadian Red Cross

Partnership Group

The experience, network, and professionalism that the Partnership Group-Sponsorship Specialists™ brings to the table in assessing value of sponsor potential, as well as building a sponsor program, is probably the best in Canada.

Marco De Iaco - Calgary Sport Tourism Authority

Partnership Group

Your team at the Partnership Group-Sponsorship Specialists™ delivered exactly what we were looking for!

Jock Wilson - Olympic Oval

Partnership Group

We really appreciate your advice and your willingness to “tell it like it is”. Your support and guidance have been an integral part of the success of our sponsorship program.

Richard Klies | Cindy Fuchs, Canadian Red Cross – Saskatoon

Partnership Group

Their workshops offer value and new insights for those working in fundraising/sponsorships at every career level from seasoned to beginner!

Susanne Hamilton - Regina Symphony Orchestra

Partnership Group

The Partnership Group-Sponsorship Specialists™ were able to provide us with some exciting ways to potentially increase our sponsorship growth and maintain that growth.

Greg Lockert - Genesis Place & Arenas, Airdrie

Partnership Group

These folks are very approachable and are vigilant about sponsorship, which I love.

Guy Yerama - Canadian Red Cross, Ontario Zone

Partnership Group

It goes without saying that the Partnership Group-Sponsorship Specialists™ workshops and conferences certainly served me well in preparation for the pitch (and of course my real job).

Geraldine De Braune - The Forks North Portage Partnership

Partnership Group

I would recommend you and your organization investigate opportunities to work with Brent wherever possible. The gains you will see WILL be measurable (but astounding nonetheless).

Shelly Smith-Hines - Bell Media Radio - Winnipeg

Partnership Group

I would be very willing to endorse them to others who are looking to garner greater knowledge of their sponsorship asset revenue opportunities."

Darcy McLeod - City of Yorkton

Partnership Group

We have a substantially better understanding of how sponsorship fees are tied to value and value is derived from visibility, exclusivity levels, prestige of property, etc.

Jim Hilborn - The Hilborn Group

Partnership Group

It was tremendously helpful to have The Partnership Group - Sponsorship Specialists™ take a close look at what Hilborn Group had to offer from a sponsorship perspective and what it's worth to prospects based on a valuation complete with industry accepted formulas and visibility.

Janet Gadeski - The Hilborn Group

Partnership Group

The Partnership Group have given us the confidence to press ahead with the development of the policy with the assurance that no stone has been left unturned, and every opportunity has been identified.

John Rae - Resort Municipality of Whistler

Partnership Group

Beyond the Inventory and Valuation, their sponsorship workshops and congress have allowed us to deepen our learning and connect with the other properties and agencies and share lessons learned.

Jeremy Racicot and Niduk Wijayasingha - Canada's Largest Ribfest

ORDER REALITY CHECK

Follow Us on Twitter

Tweets by @PartnershipGrp

Services
Events & Industry Resources
Our Team
Discussion
Contact Us
Privacy
Terms of Use

Twitter
LinkedIn
YouTube

Copyright ©2025 Partnership Group • Sponsorship Specialists