Oct 3, 2011 | Naming Rights
As was reported in the Edmonton Sun last week by Jasmine Franklin, the Edmonton Valley Zoo is extending its partnership opportunities. The city’s community services committee will be approached with the concept of selling name rights to businesses for new facilities...
Jun 20, 2011 | Naming Rights
Late last week Winnipeg’s new NHL team made an announcement about a but it wasn’t quite what the masses have been waiting on. True North’s downtown arena will continue to be called MTS Centre until at least 2021, when the telecommunications company...
May 24, 2011 | Naming Rights
It seems as though everything that is fixed down is now named, and even some things not fixed down. Just about every major Canadian facility in pro or amateur sport is named after a brand. There is the Rogers Centre, ScotiaBank Saddledome, ScotiaBank Place, Air Canada...
Mar 29, 2011 | Naming Rights
In the last few months, there has been a flurry of naming rights and rights acquisition agreements. Some have been good news, some not so good. Some have been big stories, others not so big, but important all the same. It is interesting to examine how they happen and...
