Do you want to be able to write better? I am always looking to get better at everything I do, so I did some research on how to write better. Through all the years that I have written this TMC column, I have done it by the seat of my pants. Typically, I write like I speak. I ramble a little, quite often I am long winded, and sometimes I am very opinionated. Heck, you knew all that. You read the TMC.
So what can I do to improve my writing? I did some research to help me deliver my messages better. These are my Five Favs To Improve Writing. I hope they help! Let me know.
- Use bullets to isolate key points or important information. This way, the reader can look at them easily and refer back when needed.
- Construct sentences in the active versus the passive voice. Active voice engages the reader!
- Open your writing with a question to which the readers will answer “yes!” It gets them engaged from the start. They already agree with you and are looking for more.
- Incorporate the word “because” as often as possible. Why? Because it allows you to explain your point and allows the reader to agree (or disagree) with you!
- Make your call to action in your message (if there is one) to be a call to value. Instead of saying, “Donate” for a charitable message, say “Help save the children.” Or instead of saying, “Register today” for an event like the Western Sponsorship Congress®, say “Learn how to make more sponsorship sales.”
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