Feb 28, 2017 | Tuesday Morning Commentary
The other day, someone pointed out to me that success and failure have one clear common denominator. They are both temporary. I thought for a moment and then smiled. This is so true. I look at people I have worked with, and organizations I have mentored and consulted...
Feb 21, 2017 | Tuesday Morning Commentary
If you are a fund raiser in Canada, you can obtain certification and designation as a fundraising professional. You get to put CFRE (Certified Fund Raising Executive) after your name, telling potential donors you have studied, and know the ethics and correct methods...
Feb 14, 2017 | Tuesday Morning Commentary
Happy Valentine’s Day! It is a day of love. I hope you have already ordered flowers for your partner, chocolates for your parents, and of course, some sort of recognition for your staff and sponsorship partners. OK—so most of you probably don’t equate Valentine’s Day...
Feb 7, 2017 | Tuesday Morning Commentary
The other day, I was at lunch with a colleague and we were talking about a myriad of topics around sponsorship marketing. Then the question arose: What makes sponsorship marketing so successful? Why does it yield such strong results? Why does sponsorship and...
Jan 31, 2017 | Tuesday Morning Commentary
Clear your mind. Get ready to toss out with the garbage all that you have traditionally been taught about sponsorship. Huge paradigm change. This is more than the death of the gold, silver, and bronze stock packaging which died two decades ago (but that some poor...
