The New World – Planning Post COVID-19

The New World – Planning Post COVID-19

It has been almost two months since COVID-19 truly disrupted our worlds. It was nearly two months ago that business came to a screeching halt. Self-isolation became mandatory. Zoom calls became commonplace. Travel ceased. People were laid off or let go. Cities shut...
Becoming Successful

Becoming Successful

Vince Lombardi once said, “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but a lack of will.” This came to mind recently as I was working with two clients. One is a go-getter. She thrives on the relationship...
Learning Sponsorship

Learning Sponsorship

I am forever learning. Each day, I spend time online reading articles, and gaining more knowledge and information about sponsorship, marketing, sales, and management. To ensure my continued growth and understanding of new trends and face-to-face opportunities, I...
Setting Goals

Setting Goals

Shawn Doyle (not the Canadian actor on House of Cards) is a public speaker and assists people to get better at what they do. I love his quote, “You can’t hit a target unless you are aiming for it, and you can’t achieve a goal without having one.” Every day, I deal...
Sponsorship Wins the Long Race

Sponsorship Wins the Long Race

When I started in the world of sponsorship over 30 years ago, the traditional media (newspaper, television, radio, and magazines) looked at sponsorship as the Ugly Sister. It was this little supplemental stream of revenue that was treated like a second-class citizen....