Learning How to Move the Conversation

Learning How to Move the Conversation

Recently, I have been at many discovery calls with clients. They are getting the meetings with decision makers, but need support on an initial few actual discovery calls. They need to shift their thinking from “sell them my sponsorship package” to “understand their...
Getting What You Need

Getting What You Need

Our industry continues to grow and we are blessed with “newbies” joining the sponsorship sector at a rapid pace. I am watching the individual growth of so many women and men in our sector. Having been in the sponsorship marketing game for close to 35 years (man, I...
Measuring ROI – Investing in Measurement!

Measuring ROI – Investing in Measurement!

This is week three of a TMC series on Measuring ROI. We first looked at the considerations involved before you can even think about measuring ROI in your sponsorship programs. Then  we looked at the importance of setting baselines and having a strategy for measuring...