Customer Service – Or Lack of It

Customer Service – Or Lack of It

Were you around in the days when sponsorship was nothing more than presenting a stock package that was either accepted or not? I remember when I first started working for the Calgary Flames broadcast in the early 90’s. There was an arrogance at the time with the...
Relationship Selling

Relationship Selling

I am often asked about the sponsorship sales process. I let people know that, in Canada, the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on...
The Penguin Shuffle

The Penguin Shuffle

I was in Summerside PEI last week to moderate a Sponsorship Summit. It was incredible! In addition to our work delivering a full inventory and asset valuation and mentoring workshop to the City of Summerside, we participated in their first ever sponsor summit. It was...
Ongoing Learning

Ongoing Learning

Last week, the WSC—Alberta Forum was amazing! With over 20 different presenters, over 100 registered delegates, and a ton of learning, it was one of the best conferences I have attended this year. I wanted to take some time this week to recap some of what I took away...
Who is Gen Z and Why Should It Matter

Who is Gen Z and Why Should It Matter

Baby Boomer to Millennial, Gen X to Gen Z. Who can keep them straight anymore and do we really need to? First, let’s define who they are and then look at what I think is a pretty important audience that we need to be focused on. Baby Boomers: Born 1945 to 1965 – 65...