Ad Agency Pro Bono Sponsorship “Help” to Properties

It happens all the time. Large and small advertising agencies, brand integration companies, and PR firms “help” charities and non-profits and other properties. They provide them with great marketing campaigns to build brand awareness, web sites, and so forth. But...

Sportcology – How to Pitch Your Sponsorship Idea

Now available: The September 29th , 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. September 29th, 2012...

Sales Excuses and Reponses – Part 2

Last week, I provided a cross-section of excuses for poor sales performance. Though they are general sales excuses, they can be adapted to, and are very applicable to, sponsorship sales. This week, I complete the baker’s dozen of excuses that you will never hear from...

Get Your Sponsorship Proposal Reviewed and Win Big!

This year at the SMCC Western Sponsorship Congress™ sponsorship selling properties will have the unique and exclusive opportunity to have their sponsorship proposals reviewed and presented by two of the industry’s finest sponsorship investment decision makers! Christi...

Sales Excuses and Reponses – Part 1

I hear sales excuses all the time. I have probably used a few in my day as well. But all they are is excuses. I once had a boss who told me, “A poor workman blames his tools.” Since that day, I have done my best to try not to blame other things or people for my...

How to Sell Sponsorships with Face-to-Face Meetings

Between March and May, I delivered a series of SMCC One-Day Workshops on behalf of the Partnership Group – Sponsorship Specialists™. They were on conducting discovery sessions with prospects. The full-day events were on how to prospect, how to get the meeting (for...