As sponsorship professionals, we have to go to meetings. There are internal sales meetings. There are meetings with the team. There are meetings with the different departments you interact with. There are meetings with the boss. There are strategy and budget meetings....
Sponsorship marketing and sports marketing are all about selling. The properties sell a program to the brands. Then the brands sell their product to the audience. That is how it works. So, where is the success in selling? How does it happen? Why are some people...
I`m not sure how many times I have said this about sponsorship marketing, but if I had a nickel for each one, I would be retired today. Yet, people seem surprised when I say it. Listen carefully. For those of you that sell sponsorships, it is not about you. Sorry, let...
In the past month, representing the Partnership Group – Sponsorship Specialists™ at sponsorship marketing workshops, keynote addresses, and training sessions, I have met with many small properties. These are rural fairs and exhibitions, small community charities and...
I am happy to note that brands and sponsors are seeing the light. As I mentioned at a recent workshop, for the most part, brands have moved beyond the “Hey, we just want to help.” The days of corporate philanthropy are gone. Brands, corporations, sponsors,...
“Ah, the sale is done. I am finished.” In the past few weeks, I have heard that too often. Sponsorship marketing is more than merely selling a package. At the Partnership Group – Sponsorship Specialists™ we work with our clients to ensure they...
