Dec 13, 2011 | Selling, Training
Last week, I presented a lot of information about brands from the Consumer Sponsorship Rankings (CSR). But there is another side to the world and that is the selling properties. What did we learn from the study? First, as noted last week, the Stanley Cup Playoffs are...
Dec 6, 2011 | Selling, Training
What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research...
Aug 2, 2011 | Selling, Sports, Training
Who says you can’t measure ROI on a sponsorship investment? People who think that are crazy! As long as you know why you invested in the sponsorship, and had goals and objectives, you can measure outcome. Dow Chemical predicts that, through the use of its Olympic...