There is Money Out There – Securing Your Sponsorship Dollars

Jun 7, 2011 | Selling

Is the sponsorship pie shrinking or growing? All research and numbers seem to indicate that it is growing. The annual IEG research shows that investment in sponsorship in North America (rights fees and activation dollars combined) is growing annually, even during the...

Sponsorship is NOT Transactional

May 31, 2011 | Selling

People buy from people they like and trust. Sure, you might buy a product from someone you don’t like, but there would be reasons for it, such as it was a necessity, there was no alternative at the time, or it was the least expensive. But that is what I call a...

Yes! Small Organizations Can Sell Sponsorships Too

Apr 26, 2011 | Selling

Since January, I have delivered 21 workshops, seminars, keynote speeches and professional development programs to groups and audiences across Canada. That is more than one per week in the first quarter of the year. These include sessions ranging from an amazing few...

Knowing Your Sponsorship Inventory

Feb 22, 2011 | Inventory, Selling

I don’t know how many times I have run across this issue. More often than not, it is when there is a selling broker involved, but it also sometimes occurs when the property is selling for itself. The most recent occurrence was just a few weeks ago. Our client, a...