Sep 28, 2010 | Selling, Tuesday Morning Commentary, Weekly Commentary
As a sponsorship selling property you need to remember that this sales cycle is the same for you and your prospects as it is for the Partnership Group – Sponsorship Specialists™ and our prospects and clients as I noted last week. Educate, show success and...
Sep 21, 2010 | Selling, Tuesday Morning Commentary, Weekly Commentary
I often hear (and most recently from a couple of clients) two distinct comments on prospect lists. One is “hey we need more people on the list to talk to” and “I have too many dead leads on my list”. These comments scare me. They really scare...
Sep 14, 2010 | Selling, Training, Tuesday Morning Commentary, Weekly Commentary
In follow up to last weeks’ Tuesday Morning Commentary I needed to look at where we as a company are going in our second decade of existence. This is critical for us as a company but a process each brand and property should look at annually and also long term....
Aug 24, 2010 | Selling, Tuesday Morning Commentary, Weekly Commentary
They say it is unprecedented. Lea Parrell, President of Harmony Marketing declared that the $1 million in marketing and promotions had never happened before to a first time event. “For a first time event this is unheard of in the sponsorship industry” she...