Consumer Engagement

Consumer Engagement

Does consumer engagement really matter? You bet it does! In the world of sponsorship, consumer engagement is critical to the success of the sponsor, property, and consumer. We call it the triad or trinity of sponsorship. The consumer (be it a retail consumer, a B2B...
Words and Phrases We Love to Hate

Words and Phrases We Love to Hate

Are there words or phrases you have grown to hate but still use? I know I am cognizant of them, but unfortunately, I am still using some. I often talk about the major “paradigm shift” from philanthropic fund raising to sponsorship revenue generation. How about the...
Technology Today and Tomorrow

Technology Today and Tomorrow

Does technology scare you? Perhaps you have a smart phone, but only know how to use about 20% of the functions. Perhaps you really don’t know what happens when that dreaded “we use cookies” pops up on your screen when you go to a website. Or how did that car dealer...
Is Manipulation Bad?

Is Manipulation Bad?

I presume you don’t like being “manipulated.” Neither do I, or so I thought. Remember, I am in sales—selling sponsorships for years, convincing my wife to marry me, selling the services of the Partnership Group – Sponsorship Specialists®. So, is manipulation all bad?...
How to Write a Better Blog/Article

How to Write a Better Blog/Article

Are you a good writer? I am not sure if someone was trying to tell me something about my TMCs or not, but I recently received some advice on how to write a better blog. I read through the points and have done my best to put all (OK, most—OK, some) into practice. I...