Superheroes!

Superheroes!

Do you have a superhero? My 15-year-old daughter is very much into Marvel movies and superheroes of the era. As a result, I was having a conversation with a couple of folks last week at the WSC® – Alberta Forum as we gathered in Edmonton. We were talking about...
The Need to Innovate to Survive!

The Need to Innovate to Survive!

OMG! Have you and your organization been affected by COVID? How about those of you in the charitable sector? Has the WE scandal and downfall affected you and how you do business? I bet you are, or have been, constantly told over the last nine months that you need to...
This is Our Problem – Not Their Problem

This is Our Problem – Not Their Problem

Do you know that one in four fund raisers in Canada experiences sexual harassment? Do you know that women are four times more likely to be sexually harassed than their male counterparts? Are you aware that 25% of those who report sexual harassment at work find...
The Role of Sponsorship

The Role of Sponsorship

Do you truly understand the role of corporate sponsorship marketing? Some will say “Yes,” others “No,” while some others will reply “Sort of.”  Some will say sponsorship is about branding. Others will say it is about alignment. Still others will say it can sell...
Fulfilment Reports

Fulfilment Reports

Do you truly understand the importance of fulfilment reports? They are critical to the property for a positive long-term sponsorship relationship. And they are equally vital for the sponsor to ensure they have a recap of their investment and can then measure ROI from...
Building Sharable Content

Building Sharable Content

Do you want better content for your social networks, profile documents, and proposals? We have begun to work on building better content for delivery through the TMC, through LinkedIn, Twitter, email, speaking engagements, and on our website.  Yes, content is king....