Proud to be a Salesperson

Proud to be a Salesperson

OK, I admit it. I can say it. I am a salesperson! There, I did it. The truth is, though, I am proud to be a salesperson. Salespeople are often masked in name by titles such as account executive, account manager, customer service representative, marketing manager,...
Adapting and Adjusting

Adapting and Adjusting

Wow, we live in a world of change! O.K., so that is not such a big shock. But every report I read says something different. Some say that video is critical. Then I recently saw a study by Pew Research in the USA that shows it slightly differently. Though 46% of...
Trust the Future

Trust the Future

We often talk about Millennials and how we are scared for the future if they are to be running it. I hear this often—the complaints about them being lazy, unfocused, with a lack of dedication and commitment. And then, there are the Generation Z or iGeneration folks...
When Sponsorship Truly Works

When Sponsorship Truly Works

I love it when an investment pays off! That’s when a property shows a prospect how they can build their brand, drive traffic, or whatever the goal—and it happens. This is what success is all about. One of the great things about naming a building or property is the...
Looking Beyond the Typical

Looking Beyond the Typical

It is Election Day in the U.S. As of this evening, we will have a new president-elect! And you have to admit, this presidential election has been anything but typical! I am not saying that sponsorship should be outrageous, idiotic, vindictive, racist, concealing, or...