Engaged Conversation

Engaged Conversation

We all know that people buy from people they like and trust. Sponsorship is a relationship game. It is not transactional.  We need to build trust with our partners. We need product that will help them achieve their goals and we must engage with them from...
Stupid Sponsorship Activations

Stupid Sponsorship Activations

OK, that is sort of a bold title and perhaps a little harsh, but I wanted to get your attention. I am tired of sponsorships including lame or stupid activations, or engagements that don’t work—then the sponsors don’t renew. And no, “stupid activations” are not solely...
Managing Sponsorship During Covid 19

Managing Sponsorship During Covid 19

Today I was supposed to be in Edmonton at the Canadian Sport Tourism Alliance’s annual Sport Event Congress. I was to be moderating two panel discussions, and networking with provincial and national sport organizations in attendance, as well as suppliers to these...
You Need More than Luck

You Need More than Luck

Happy St Patrick’s Day! People talk about the “luck of the Irish.” On St Patrick’s Day, everyone is Irish. Even with my Greek heritage, we celebrated St Patrick’s Day. Our family ran an Irish restaurant in Toronto, and it was “all hands-on deck” from an early...
Activation and Experiences

Activation and Experiences

Last week, I spoke about a really bad conference experience I had from a sponsorship perspective. It was probably worsened because, for the three days prior, I had been at GO WEST 2020 where I was blown away. (This is a must-attend conference for anyone who stages...
Bad Sponsorships

Bad Sponsorships

I attended a conference in late January. It had terrific speakers, great content, and for the most part, the audience loved the event—but the sponsors hated it! I did not speak to a single sponsor who felt they got their money’s worth. The audience liked the speakers...