Living in a World of Change

Living in a World of Change

To say that we live in a world of change would be an understatement. In the last 30 years, we have seen changes from postal service to faxes, to email, and couriers. We have witnessed the rise and fall of videos to live TV, and to live streaming versus traditional...
Professional Development

Professional Development

Last week, I attended a conference in Toronto. I took away three key learnings. Learning is ongoing. I had the opportunity to refresh things I already “knew,” but over time have taken for granted and needed to reapply. I also learned some interesting approaches to...
Sponsorship – More Than a Transaction

Sponsorship – More Than a Transaction

Ugh! It drives me crazy! “Through a sponsorship, we can grab the ‘low hanging fruit’ and get some cash in!” I hear it too often. Sponsorship selling properties/rights holders often don’t get it. They think the cash grab is more essential than the relationship. And the...
Milestones

Milestones

Do you enjoy reading the TMC? I hope so, because I like writing it. As of today, I have published a TMC once a week continuously for 13 years. That is 676 articles. For me, that’s a milestone. Thirteen is a lucky number in my life. I started dating my wife on Friday...
Small Steps to Success

Small Steps to Success

Are you successful? The really successful people I know, both inside and outside our sponsorship marketing sector, achieved their success through a series of small successes or wins along the way. They didn’t get a job and become an instant success. They had multiple...