The Feedback

The Feedback

A few weeks ago, I had the privilege of moderating an open mic/town hall discussion about corporate sponsorship and municipalities. The panel included Councillor Gillis from the City of Sarnia, Councillor MacKenzie from the City of Leduc, and Fiona Story with Yellow...
Sponsorship Training and Development

Sponsorship Training and Development

A few weeks ago, I spoke about change and how important it is. I quoted Charles Darwin about how those that are most adaptive to change will succeed. Earlier this year, we put the WSC (Western Sponsorship Congress®) on a hoist. We did research and talked to...
Asking Questions

Asking Questions

To be successful in sponsorship, you need to ask questions. You need to learn to listen. In fact, in any sales role or real relationship, personal or business, you need to listen and ask questions, and then ask more questions and listen more. Success comes with asking...
Making the Right Choice

Making the Right Choice

It is always important to make the right choices for the right reasons. Your organization can say yes or no to opportunities every day. It may be around hiring or firing a staff member, about a new program launch, or the closing down of a facility or event. You have...
Measuring ROI

Measuring ROI

In the past six months, we have had an onslaught of brands and sponsors approach us for help in measuring ROI on their sponsorship investments. Measuring ROI is critical. It is truly the only way you can know if your investment with a property or rights holder was...