Measuring ROI

Measuring ROI

Do you know how to measure ROI on your sponsorship investment? Was it a success? How do you know? All great questions. And wouldn’t you be ecstatic if I had really simple answers? Well I do! The simple way to measure ROI and determine if, as a brand or sponsor, your...
Using 3rd Party Providers

Using 3rd Party Providers

Have you ever outsourced work you could or should do in-house? Sometimes we outsource because hiring a specialist in certain areas, such as IT or sales, may be more cost effective than building in-house capacity. Hey, we sometimes recommend to our clients that they...
Naming Rights and Beyond

Naming Rights and Beyond

What if I told you that naming rights (such as for buildings, programs, events, and facilities) were history—that they were as historical as the dinosaur? Unfortunately, despite us talking about the fact that gold, silver, and bronze packages were dead 20 years ago,...
Doing Good

Doing Good

Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...