Where Do You Draw the Line?

Where Do You Draw the Line?

The Stanley Cup finals are upon us. They begin Thursday. Something new this year is the localized “rotating” boards. Digital signage has taken another leap. For those of you who don’t watch HNIC (Hockey Night in Canada) or other broadcasts, the “rink boards” have...
Stages in Life – What is Next?

Stages in Life – What is Next?

Life exists in stages. We move from stage to stage—public school to high school to university or college, or right to full-time employment. There may be some travel in there. Then there is career development, marriage, and children with their public, high school and...
Purpose Driven Companies

Purpose Driven Companies

If I hear the term “purpose driven companies” one more time, I think I am going to puke. People use this term as though they have coined a new phrase. They speak to it as though it is a newfound existence, something that companies of today are shifting to, or have...
What is Brand

What is Brand

In the sponsorship world, we often use the word “brand” interchangeably with “sponsor” or “corporate.” We mean “that company,” which typically is a big-name brand! This week, I thought I would look at what a brand or branding really is. In March, I delivered an...
Getting Ahead

Getting Ahead

There are many ways to get ahead in this sector. In fact, there are many ways to get ahead in life. Recently, I was chatting over dinner with a few colleagues about how people can get ahead in the sector. There were many ideas, but one kept coming up over and...