The Power of Podcasts

The Power of Podcasts

My TMC back on February 2, 2020, which was for the most part “pre-pandemic,” was about podcasts and their value. As I noted then, any great product has to fit and work in the situation. A great radio campaign is worthless if the audience is not there. TV does not work...
Sponsorship Goes Digital

Sponsorship Goes Digital

Last week’s TMC on “live means virtual” struck a chord and sparked a ton of great feedback.  Many people wanted to know more about integrating digital and virtual into sponsorships. To achieve this, we need to start thinking differently about digital channels and...
Virtual versus Real World

Virtual versus Real World

I hate to disappoint anyone, but it is time to wake up and smell the coffee—virtual or real! I keep hearing “I will be so glad when we get back to the real world” or “This virtual world of virtual sports and not in stands, virtual conferences versus real conferences,...
Two Rules

Two Rules

A few months ago, I saw a post on LinkedIn and shared it. I thought it was great. I received lots of feedback. It was really great advice, and advice that I thought was important, but yet humorous in its delivery. In case you did not see it the first time around, I...

Is There Anything Really New?

I have been around a long time. I am in my 60th year. Over 30 of those years have been in the sponsorship marketing industry. I left home (living under the same roof as my parents and siblings) at the age of 12. I have seen a lot happen over the years. Sometimes, I...