Run Your Charity like a Business!

Run Your Charity like a Business!

Do you want to make more money? Then stop running your charity like a charity and start running it more like a business. This topic became front and centre with a friend with whom I had coffee. He was sitting on a board for an organization that helped new Canadians...
Happy New Year

Happy New Year

Today is New Year’s Eve—the day before the start of a new year—and not just a new year, but a whole new decade! With each New Year (and decade) comes the usual predictions and resolutions. I could not decide whether to discuss my resolutions or predictions, so have...
Merry Christmas

Merry Christmas

This year, Hanukah and Christmas coincide. Also, spiritual celebrations for Muslims, Buddhists, Pagans, and Zoroastrians all occur in December. No matter your faith or beliefs, may this time of celebration enlighten you, and bring peace and serenity to you and your...
Teamwork

Teamwork

Sponsorship is a team sport. As a selling property, you need assets to sell. Typically, they are “owned” by departments other than the sponsorship department. They may be tickets from the ticket department, vehicles or equipment from the logistics or maintenance...
Fulfilment

Fulfilment

Recently, we were working with a couple of clients on their fulfillment programs. We worked on setting up a system to ensure they delivered on what they had promised in their agreements. We also worked on their fulfilment reports. It got me thinking about the steps...
Do Sponsors Still Need Charities?

Do Sponsors Still Need Charities?

The most recent Edelman Report shows that consumers’ faith and trust in charities is declining. Ironically, the report also shows that faith and trust in corporate brands is rising! At the WSC Alberta Forum  today and tomorrow, that topic will be addressed by Christi...