The Devil’s Advocate

The Devil’s Advocate

Too often we surround ourselves with like minded people. People who think like us, aspire like us and have similar visions to us. I am not saying necessarily “yes” people, but simply people who think the same on a team. I have always (and not always happily) tried to...
Adjusting to Change

Adjusting to Change

We have always lived in a time of change. New inventions, altering circumstances such as a corporate take over, how proposals are presented, a new boss, a new system etc. And change is even greater today with COVID than it has ever been. So how do we effectively and...
The Power of Relationships

The Power of Relationships

I have always said that it is about the relationship. Sponsorship is a relationship game, not a transactional one. It’s true that you must have a good product and an applicable audience, but people typically buy from people they like and trust. Relationships build...
The Power of Sponsorship

The Power of Sponsorship

As we inch closer to normalcy and “post-COVID19,” we begin to think about the return of our sponsorship programs. Pre-COVID19, I often looked at sport sponsorships as being superficial, more about obligation, or even more self-centred than they should be. Too often,...
Why Sponsorship Works—or Doesn’t

Why Sponsorship Works—or Doesn’t

There was an old belief that sponsorship could not be measured for results, so it didn’t really work. We know better today because there are firms like ours and others that work with clients to show how they can track and measure success (or failure) of their...
Staying Relevant

Staying Relevant

I have been in the sponsorship marketing industry for over 30 years (Ugh, that really makes me sound old; Ugh again, I am old). Recently, I was chatting on ZOOM with a couple of collogues. One was about my age (so nearing 60), one about 10-12 years younger, and one...