Three Keys to Sponsorship Success

Three Keys to Sponsorship Success

Today, I am in Edmonton to deliver the opening keynote address at the 18th Annual Western Sponsorship Congress® Alberta Forum. Some of you will be here. Others are unable to make it to the event in person, so I thought I would share an overview of my address, which...
Understanding Leadership

Understanding Leadership

Do you consider yourself a leader? Recently, I was working with a client on leadership skills. We spoke about several key attributes and elements of leadership. I thought I would share some of them with you. Leadership does not come from a title, but rather your...
Living in a World of Change

Living in a World of Change

To say that we live in a world of change would be an understatement. In the last 30 years, we have seen changes from postal service to faxes, to email, and couriers. We have witnessed the rise and fall of videos to live TV, and to live streaming versus traditional...
Professional Development

Professional Development

Last week, I attended a conference in Toronto. I took away three key learnings. Learning is ongoing. I had the opportunity to refresh things I already “knew,” but over time have taken for granted and needed to reapply. I also learned some interesting approaches to...
Sponsorship – More Than a Transaction

Sponsorship – More Than a Transaction

Ugh! It drives me crazy! “Through a sponsorship, we can grab the ‘low hanging fruit’ and get some cash in!” I hear it too often. Sponsorship selling properties/rights holders often don’t get it. They think the cash grab is more essential than the relationship. And the...