The Roles People Play

The Roles People Play

Do you consider yourself an expert? I do, but only in a couple of areas. I consider myself an expert in sponsorship marketing, sales, and marketing in general. But when it comes to fixing a car, building a shed, or managing my investments, I consult professionals....
The Power of Conferences

The Power of Conferences

Today, I am at the GOWEST 2023 conference in Edmonton. GO WEST is Canada’s premiere conference for event planners. Welcoming over 600 people for industry leading innovations, networking, professional development, and a showcase of exhibitors and innovation, this is...
Defining Impossible

Defining Impossible

I often hear people say, “That’s impossible.” “We can’t do what they are suggesting.” “Our board would never go for it!” “They will never spend that much money… closing them will be impossible.” “I don’t have the experience…. that would be impossible.” I hear it all...
Why Am I Here?

Why Am I Here?

Last year, my friend David Stark founder and host of The Athlete’s Podcast posted a great question on LinkedIn. “What is the single most illuminating question you can ask someone?” He added a supplementary question, “If you could only ask one question of everyone you...
Overvaluing Your Worth

Overvaluing Your Worth

Sometimes we think our opinion is worth more than it really is. It may be because of passion, ego/stubbornness, or perhaps ignorance. But we need to keep it in check. Too often, we (that is the collective we—you and me both!) always think we are right. But lo and...
Expectations for 2023

Expectations for 2023

Once again, it has been quite a year. There have been fewer restrictions and more openings of events and experiences, but they have been hampered by lack of staff, inflation, and rising interest rates, making consumers cautious about spending. We saw a continued shift...