The May 2013 Sponsorium Report clearly shows that it is no secret that Corporate Community Investment or CSR has come into the marketing forefront as brands attempt to paint themselves in the best possible light. But what we see is a levelling off of those investments worldwide.
As the report indicated brands and Foundations are eager to leverage philanthropic initiatives often trying to measure their effectiveness after the Partnership. The industry is slowly learning that the real consideration should take place in advance as they define criteria and objectives.
Calls for increased transparency and governance have CSR departments around the world examining measurement in their philanthropic activities quite closely.
For more details on the CSR review or the emerging trends of music and festivals visit www.SponsoriumReport.com.