The number of Community Investment activities tracked and managed by European brands increased 24% during the last year. That is a substantial increase yet the corporate market will continue to expand its focus on the philanthropic engagement. This glaring statistic is just one of the highlights uncovered in the latest, and freshly redesigned, SPONSORIUM Report.
Now in monthly infographic style, the Report, which also has a Sponsorship edition, is published by SPONSORIUM International, the world’s first and leading Sponsorship and Community Investment management software provider. Topics vary each month, and for the April report, drill-down into the data from Europe. Average donation amounts are also shared equaling $20,020 (within the most popular fee group, those activities valued between $1,000 and $100,000).
Additional insights from the special drilled-down version of the report (Sponsorship edition) include how well European brands’ Sponsorship objectives are met within each sector/focus area. SPONSORIUM measures this on a 1,000 point scale. Europe’s users of the PerforMind software saw three-year, double-digit increases of their objectives being met in both the Arts (11%) and Tourist Attractions (16%) sponsorships.
The April edition of the Report uses data collected from throughout the previous year – over 50,000 opportunities and partnerships in all taking place (in 2013), in 145 different countries.
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