Giving Diabetes the Boot

Sun Life Financial launches diabetes program to support preventative research across Canada 

This week marks the beginning of the Sun Life Financial Kick Diabetes program in support of JDRF. In partnership with the Canadian Football League (CFL), Sun Life will make a $101 donation to JDRF every time a successful field goal is kicked during the CFL regular season, up to $40,000, to honour the 101st playing of the Grey Cup Championship Game.

“We’re excited to partner with JDRF and the CFL to shine a light on diabetes prevention in Canada,” said Mary De Paoli, Executive Vice-President, Public & Corporate Affairs and Chief Marketing Officer, Sun Life Financial. “The Kick Diabetes program will support preventative research in local communities across Canada and raise awareness of this disease. Together we can make a difference.”

“We see the first-hand effects that diabetes has on a family and a person’s well-being”, said Andrew McKee, President and CEO, JDRF. “The Kick Diabetes program will help fund crucial research to prevent diabetes and its complications and help those already living with diabetes in communities across the country.”

Canadians can get involved by ‘donating a kick’ by selecting their favourite team online.  Sun Life will donate an additional $10,000 to JDRF in the city whose team accumulated the highest number of “donated kicks” by the end of the regular season.

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