Honda has extended its relationship with the National Hockey League, into a multi-year deal that brings in Honda Canada Inc. as League sponsor in the automotive category in North America.
The deal includes a brand and advertising presence on NBC broadcasts of NHL events in the U.S. and Rogers in Canada. There will also be promotions across digital properties like NHL.com, NHL Social and NHL Mobile, according to the automaker, which says it also gets something else: access to NHL’s trademarks and logos in advertising and promotions.
Honda says it will promote its vehicles across NHL events including the Stanley Cup Playoffs and Stanley Cup Final.
Activation at next year’s NHL All-Star Weekend includes Honda title sponsorship of the 2015 Honda NHL All-Star Skills Competition on Jan 24. Honda also gets title sponsorship of the 2015 Honda NHL All-Star Game a day later.
The automaker first signed a three-year agreement in 2008 making it the official sponsor of the NHL, then extended again. The overarching coverage includes NHL television, and Internet and venue presence in both Canada and the U.S.