New Sponsorship Study Released

A recent study released by SPONSORIUM shows data collected from 116 top brands around the world reveals intriguing insights. The SPONSORIUM Report data is pulled directly from these brands’ management platform which they use to track and evaluate their sponsorships and community investment activity.

The data displayed a 25% growth in spending in the areas of sponsorship and philanthropic donations. A sample size of 25,000 actual partnerships that were formed over the last three years was used.

Asking Rights or Requested Fees are also tracked by the platform the brands use, and thus through a sample of 55,000 opportunities data reported an Average Requested Amount of approximately $44,500; nearly identical to the prior year.

All files are also measured against the strategic criteria which brands use to evaluate their activities. On average, 52% of brand objectives were met worldwide, and per market details are included as well.

“In these trends we are seeing both economic indicators as well as the story of a maturing industry and marketing discipline. Global corporations are proving they can measure spending as it relates to meeting strategic goals,” Seth Leeds, Editor of The SPONSORIUM Report said.

The Report assessed a total of nearly 40,000 opportunities and partnerships files during the last year and 85,000 over three years. Significant findings have surfaced in the categories of Sports, Arts, Community, and Media among others. There is also impactful information that can be seen from a Summer Olympics review as well as special reports in the Community Investment and CSR worlds.

“This huge amount of data provides an unparalleled view into the global sponsorship and community investment industry. The task on everyone’s mind, benchmarking your own brand’s performance, becomes a breeze with The SPONSORIUM Report,” said Paul Pednault, Founder and President of SPONSORIUM.

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