Scotiabank Takes Another Naming Rights Deal

Canada’s third-largest bank Scotiabank will take the naming rights to the Halifax Metro Centre after reaching an agreement with Halifax city officials.

The multi-purpose venue, which has a capacity of up to 13,000 and opened in 1978, will be renamed as the Scotiabank Centre for the next ten years.  The deal is worth CAN$6.5 million over its duration, with CAN$5.3 million of the fees being pledged towards facility upgrades.

Scotiabank already has the naming rights of the Scotiabank Saddledome venue in Calgary, but lost the rights to the former Scotiabank Place arena in Ottawa to Canadian Tire last year.

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