Sportcology – Sponsorship Activation

Now available: The November 9, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Seamus O’Keefe of the Partnership Group – Sponsorship Specialists™.

November 9, 2013 Show Notes (topics discussed)

  • What does activation mean and how has it evolved in sponsorship?
  • Examples of successful activation


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