No matter how you look at it, sport sponsorships and sports marketing continue to dominate the sponsorship revenue model. The overall pie continues to grow, so all sectors such as the arts, municipalities, entertainment, education, member associations, and so on are...
The Western Sponsorship Congress™ was an amazing success. For the seventh consecutive year, the conference was sold out. But more important was the professional development and learning that occurred. As I look forward to the final two months of 2011, I look back at...
Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among properties and...
Wow, did that summer go fast! Yesterday was Labour Day and now we are all heading back to the grind of meeting expectations leading up to the end of the calendar year. But a lot happened over the summer. One of our clients, Youth Emergency Shelter Society (YESS) based...
