TD BANK has an “Identity Crisis”

IEG in a recent publication noted that the Toronto-Dominion Bank has somewhat of an identity issue.  The article cited that depending on what side of the border they live, consumers may think of the company as a Canadian banking giant that markets under the TD Canada...

Time to Think Differently

The 2013 IEG annual survey of non-profit fundraising professionals clearly showed that most non-profits and charities across Canada and the USA still do not understand sponsorship. Yes, there are some that do-and they do well. They reap the approximately $650 million...

What Makes a Good Property?

We are very lucky in the sponsorship marketing industry. We have access to a plethora of content and information. Canada’s own sponsorship publication The Sponsorship Report is an amazing resource published monthly by Mark Sabourin and his team. It carries all...

Know the Difference Between Sponsorship and Philanthropy

Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then...