On Monday this week BMO Financial Group and the Canadian Hockey League announced BMO as the Official Bank of the Canadian Hockey League (CHL). The new four-year agreement also designates BMO as the Official Bank of each of the CHL’s member hockey leagues, the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.
“Supporting the CHL is an important part of our commitment to investing in communities across Canada,” said Frank Techar, President and CEO, Personal and Commercial Banking Canada, BMO Bank of Montreal. “Our customers are passionate about hockey and so are we. The Canadian Hockey League is the world’s best junior hockey program and we are proud to be associated with the CHL’s strong commitment not only to player development, but to producing complete and mature individuals through post-secondary scholarships and bursaries.
With our partnership, fans at 46 arenas across Canada will see the BMO logo in the ice — reaching an even larger fan base through the CHL’s huge television audience. Fans can support their favourite MasterCard Memorial Cup-chasing team through their BMO CHL Affinity MasterCard.”
The new agreement builds on BMO’s partnership with the CHL of more than 10 years and includes the creation of special events around the league’s national marquee events – the MasterCard Memorial Cup, the Subway Super Series and the Home Hardware CHL/NHL Top Prospects Game. In addition, the new sponsorship also allows for the incorporation of the BMO Power of Blue program in 46 arenas across Canada that are home to CHL’s member teams, providing special perks to BMO customers.
“Growing relationships and being active in communities across the country is something that is very important to the Canadian Hockey League and our member teams,” said CHL President David Branch. “We are thrilled to have had the support of our corporate partner BMO for the past 10 years and look forward to this expanded partnership that will help us continue to achieve these mutual goals for the benefit of our fans, players, and the game.”
The enhanced relationship confirms the two organizations’ shared passion for sport at the developmental level, and underscores BMO’s longstanding commitment to supporting athletics and sport in Canada. BMO is also title sponsor of the BMO CHL Rookie of the Year Award, presented each year at the MasterCard Memorial Cup to an outstanding rookie from that season who demonstrates achievement, sportsmanship and dedication to sport.
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