Canada’s seven National Snow Sport Organizations have formed a marketing consortium to attract corporate partnerships and they have hired an outside sponsorship brokerage to sell for them.
Alpine Canada, the Canadian Freestyle Ski Association, Canada Snowboard, Cross Country Canada, Biathlon Canada, Ski Jumping Canada and Nordic Combined Canada have joined forces to create a new sponsorship platform to capitalize on their collective successes and provide partners with a deeper value proposition and broader storytelling opportunity.
The Snow Sports Consortium has selected the TwentyTen Group as its agency of record to develop strategy and go to market to build a family of corporate partners.