Sponsorship Marketing Professional Development

Apr 10, 2012 | Training

Last week, I was in Toronto to attend the Sponsorship Marketing Council of Canada (SMCC) Marketing Awards and Conference. What a great day! Over the past several years, I have seen such great growth in the education and professional development of our industry. The...

More on What Canadian Consumers Think

Dec 13, 2011 | Selling, Training

Last week, I presented a lot of information about brands from the Consumer Sponsorship Rankings (CSR). But there is another side to the world and that is the selling properties. What did we learn from the study? First, as noted last week, the Stanley Cup Playoffs are...

What Canadian Consumers Think

Dec 6, 2011 | Selling, Training

What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research...

Sponsorship Marketing Awards

Nov 24, 2011 | Training

Earlier this week an announcement was made for a call for entries for the 8th Annual Sponsorship Marketing Awards by the Sponsorship Marketing Council of Canada (SMCC). It was also announced that a new category has been added to this year’s competition to recognize...

Spreading the Word

Nov 15, 2011 | Training

Last week, I made some predictions based on what I saw and experienced at the Western Sponsorship Congress™. Right now, I am in Halifax and on another whirlwind speaking tour. Since September and by the end of November, I will have delivered over 18 keynotes or...