Aug 9, 2011 | Arts and Culture, Municipalities, Training
Someone asked me recently, “Can you run your organization effectively on sponsorship revenue?” I answered, “You can if your assets are of value, but I would not recommend it.”Properties need to diversify their revenue channels. This may mean sponsorship revenue...
Aug 2, 2011 | Selling, Sports, Training
Who says you can’t measure ROI on a sponsorship investment? People who think that are crazy! As long as you know why you invested in the sponsorship, and had goals and objectives, you can measure outcome. Dow Chemical predicts that, through the use of its Olympic...
