Feb 15, 2011 | Training, Tuesday Morning Commentary, Weekly Commentary
Yesterday was Valentine’s Day. It got me thinking about how similar sponsorship is to marriage or a relationship. As I discussed last week, sponsorship is all about a partnership, not a buy-sell relationship. When it is just a property trying to sell assets or a brand...
Feb 1, 2011 | Training, Tuesday Morning Commentary, Weekly Commentary
I often talk about professional development—how important it is and how fast it is growing alongside the sponsorship industry. In the decade since the Partnership Group – Sponsorship Specialists™ started, the world of professional development has increased tenfold....
Jan 25, 2011 | Training, Tuesday Morning Commentary, Weekly Commentary
The phrase “burning your bridges” is always in the back of my mind when it comes to sponsorship, partnerships and marketing. As a sponsorship consulting firm, we do our best to deliver what we promised, and where possible, over-deliver. This does not always happen,...
Dec 21, 2010 | Training, Tuesday Morning Commentary, Weekly Commentary
The holiday season is in full swing. I’m sure most of us have had our fill of receptions, parties, and thank-you events from the professional side, not to mention the personal side. I really do enjoy this time of year, not so much for the festivities, but for...
Dec 14, 2010 | Training, Tuesday Morning Commentary, Weekly Commentary
Last month, I was engaged to speak at two sponsorship summits. Each was amazing. Each was also different, but remarkable in its own way. I am excited to see more and more properties host summits for their sponsors. These are important events. They bring sponsors...
Nov 9, 2010 | Selling, Training, Tuesday Morning Commentary, Weekly Commentary
The brands and sponsors I speak to complain about properties who pitch proposals that are not effective for them, are outside budget ranges, or have no alignment with their corporate goals and objectives (business or otherwise). What is worse, these brands and...