Oct 15, 2014 | Sponsorship Update (in the news!)
Thanks to a $300,000 donation from Sun Life Financial, the Sarah McLachlan School of Music (SoM) will continue helping underserved and at-risk youth gain access to world-class music programs at no cost. “Donations like Sun Life’s, allow our students...
Oct 10, 2014 | Sponsorship Update (in the news!)
The Western Hockey League recently announced that the Red Deer Rebels have been selected to host the 2016 MasterCard Memorial Cup. The MasterCard Memorial Cup will be held at the ENMAX Centrium in Red Deer May 19-29, 2016 and will mark the 98th edition of the Canadian...
Oct 10, 2014 | Sponsorship Update (in the news!)
Toronto – TVOKids and the Office of the Fire Marshal, in conjunction with 2014 Fire Prevention Week, are encouraging kids to “push the button” to test their home’s smoke alarm. The TVOKids Push the Button campaign is sponsored by Kidde Canada...
Oct 9, 2014 | Sponsorship Update (in the news!)
WinSport recently announced a partnership with Under Armour Canada, the leader in athletic performance apparel, footwear and accessories, as a major sponsor of the Winter Sport Institute. The multi-year agreement establishes Under Armour as the official performance...
Oct 8, 2014 | Sponsorship Update (in the news!)
Calgary, AB – Canada’s only impartial research study into what Canadians are thinking about sponsorship marketing will be shared in part at the SMCC Western Sponsorship Congress™ in Calgary, October 21 and 22, 2014. The 2014 Consumer Sponsorship Rankings conducted by...
Sep 29, 2014 | Sponsorship Update (in the news!)
As part of a five-year renewal of its sponsorship deal with Maple Leaf Sports and Entertainment Ltd., Ford Motor Co. of Canada Ltd. has purchased naming rights to the square outside the Air Canada Centre in downtown Toronto, which is currently known as Maple Leaf...
