Nov 17, 2014 | Sponsorship Update (in the news!)
Fresh off a thrilling 2014 4 Nations Cup in Kamloops, British Columbia, women’s hockey fans will not have to wait long before they get another chance to cheer on their favourite female hockey stars. With support from the Toronto Maple Leafs, the inaugural...
Nov 7, 2014 | Sponsorship Update (in the news!)
The University of Victoria is one step closer to fulfilling its vision for UVic’s Centre for Athletics, Recreation and Special Abilities (CARSA), which will set a new standard for healthy living in Canada. The 16-metre climbing tower at CARSA was officially named as...
Nov 6, 2014 | Sponsorship Update (in the news!)
Kumho Tire North America Inc. and the National Basketball Association (NBA) recently announced they have expanded their multiyear marketing partnership that made Kumho Tire the official tire of the NBA and NBA Development League (NBA D-League) to include Canada....
Oct 23, 2014 | Sponsorship Update (in the news!)
SCENE, Canada’s fastest growing loyalty program with six million members, recently announced sports and active lifestyle retailer, Sport Chek, as its first long-term strategic marketing partner. SCENE is a joint venture between Cineplex Entertainment and...
Oct 22, 2014 | Sponsorship Update (in the news!)
GroupBy, Inc. recently announced its position as title sponsor of the Royal Agricultural Winter Fair’s prestigious Big Ben Challenge held at the 2014 Royal Horse Show on Saturday, November 15. The GroupBy Big Ben Challenge is one of the most anticipated events...
Oct 20, 2014 | Naming Rights, Sponsorship Update (in the news!)
The Ottawa Convention Centre and Shaw Communications Inc. recently announced a multi-year sponsorship agreement that will see the downtown venue be named Shaw Centre, effective immediately. The partnership will provide Shaw with the opportunity to showcase its leading...