The Ottawa Convention Centre and Shaw Communications Inc. recently announced a multi-year sponsorship agreement that will see the downtown venue be named Shaw Centre, effective immediately.
The partnership will provide Shaw with the opportunity to showcase its leading media brands, products, and services to guests from Canada and abroad. Notably, visitors to the Shaw Centre will enjoy seamless access to Shaw Go WiFi – Shaw’s carrier-grade wifi network – throughout the building with complimentary access available to all guests in recognized gathering areas.
In the coming months, the Shaw brand will be visible on new interior and exterior signage and across all communications platforms.
The Shaw Centre will continue to use ‘Canada’s Meeting Place’ as its descriptor, and will continue to partner closely with Ottawa Tourism in all domestic and international marketing efforts to ensure the Centre is positioned as the premier meeting venue in Canada’s Capital. Shaw has secured naming rights for a period of 10 years.