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Hamilton’s Copps Coliseum renamed FirstOntario Centre

The home of the AHL's Hamilton Bulldogs has been officially renamed FirstOntario Centre. The City of Hamilton as well as Global Spectrum, which manages the arena, completed a 10-year, $3.5 million, naming rights agreement with FirstOntario Credit Union.  The rink inside the arena will be known as the Victor K. Copps Rink to remember the […]

The home of the AHL’s Hamilton Bulldogs has been officially renamed FirstOntario Centre.

The City of Hamilton as well as Global Spectrum, which manages the arena, completed a 10-year, $3.5 million, naming rights agreement with FirstOntario Credit Union.  The rink inside the arena will be known as the Victor K. Copps Rink to remember the former mayor and namesake of the coliseum. The sign will also include the words “In honour of Victor K. Copps.” 

Scott Thompson, in a recent article in theSpec.com, comments, “The decision is being met with mixed reviews but, like anything in life, money talks, and it was only a matter of time. I fully support the decision; it acknowledges the fiscal reality nowadays.” 

The Bulldogs’ first game in the newly-renamed arena will be on Saturday, Feb., 15.

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Managing Little Irritations

Have you ever been out walking and got a pebble in your shoe? If you are like me… you probably don’t stop and deal with it right away. You kick your foot or shake it figuring ‘it will move the pebble and that little irritation will go away’ or you just figure you are...

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Winning vs Losing

They say you need to have a “loser” for someone to win. I think we need to really look deeper at this. When you don’t get enough points on the score clock the other team takes away the medal or the victory. When the sponsor buys a different event or program than...

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Understanding Sponsorship Valuation Today – Part 2 of 2

Last Tuesday I wrote about three “sponsorship asset / package valuation methods”. This week I have three more. Last week we really looked at the historical approach of guessing, going for broke on the ask and blind trust comparison valuation process. If you missed...

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