The Sponsorship Marketing Council of Canada (SMCC) is holding its annual Fall 2012 Fundamentals of Sponsorship Course in Toronto on Wednesday November 7 and Thursday November 8. This is a fantastic course lead by industry veteran JoAnn McArthur and supported by several industry leaders. This intensive, two-day seminar is a must-attend for junior to mid-level managers who are involved in sponsorship marketing as part of their integrated marketing communications program. This program will provide those that attend with an enhanced understanding of the role of sponsorship marketing within the MarCom plan, how to select the right partner, activation of the program and measurements for success.
For more details on the course or to register today click here