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Meridian Making Long-Term Investment in Barrie

Meridian, Ontario's largest credit union, recently announced a significant investment in the community of Barrie, Ontario with its proposal to acquire the naming rights to an outdoor city centre in the city's downtown core. Meridian's proposal would see the credit union secure the naming rights for the city centre gathering space, which is scheduled to […]

Meridian, Ontario’s largest credit union, recently announced a significant investment in the community of Barrie, Ontario with its proposal to acquire the naming rights to an outdoor city centre in the city’s downtown core.

Meridian’s proposal would see the credit union secure the naming rights for the city centre gathering space, which is scheduled to be completed in 2016.

“Meridian is delighted to announce this significant investment in the City of Barrie. We’re committed to building stronger communities and supporting economic development in the places where we operate and we’re thrilled to have such a great opportunity to do just that,” said Bill Maurin, Meridian’s president and CEO.

If approved by city council, Meridian will contribute $750,000 to the City of Barrie over 10 years and will secure the naming rights for 25 years.

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Managing Little Irritations

Have you ever been out walking and got a pebble in your shoe? If you are like me… you probably don’t stop and deal with it right away. You kick your foot or shake it figuring ‘it will move the pebble and that little irritation will go away’ or you just figure you are...

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Winning vs Losing

They say you need to have a “loser” for someone to win. I think we need to really look deeper at this. When you don’t get enough points on the score clock the other team takes away the medal or the victory. When the sponsor buys a different event or program than...

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Understanding Sponsorship Valuation Today – Part 2 of 2

Last Tuesday I wrote about three “sponsorship asset / package valuation methods”. This week I have three more. Last week we really looked at the historical approach of guessing, going for broke on the ask and blind trust comparison valuation process. If you missed...

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