BRANDS ASKED FOR LESS THAN $30,000 ON AVERAGE IN DISASTER RELIEF SUPPORT ACCORDING TO LATEST SPONSORIUM REPORT
Monthly View into Actual Sponsorship and Community Investment Data from Hundreds of Brands
The subject of Disaster Relief has unfortunately been a relevant one this past month. Data reviewed in this month’s SPONSORIUM Report examines the requests that brands receive in response to natural disasters and humanitarian causes. Both the Airline and Retail sectors see the highest requested amounts, at $29,000 per request, while brands from the Financial industry, Utilities, and Others average at least $10,000 less.
The Report also measures more traditional sponsorship, and starting this month available in two separate reports. From the world of Sports, data displayed how well brand objectives are met by opportunities and partnerships, per country. Spain ranks highest with Sports activities reaching on average 62% of sponsor objectives.
“The SPONSORIUM Report, now in separated reports to better handle the respective Sponsorship and Community Investment industry readers, delivers to one of the main similarities between them – the need for benchmarking against actual data,” said Paul Pednault, Founder and President of SPONSORIUM.
The SPONSORIUM Report publishes monthly, and is available for download via the website www.SponsoriumReport.com or found in the Reports & Statistics area of the PerforMind™ management solution.