Sponsorship marketing is forever changing. There are always new ideas, new approaches, new innovations, and activation concepts. That is what makes our industry so vibrant and exciting. In the last 12 weeks, we have seen new, renewed, or changed building naming rights with TCU Place in Saskatoon, the Canadian Tire Centre in Ottawa, Tim Horton’s Field in Hamilton, the RBC Convention Centre in Winnipeg, and even smaller unique opportunities such as naming rights to farmers’ markets in Swift Current, Saskatchewan and St. Albert, Alberta. There has been great innovation with such programs as the CIBC Team Next program and the work Twenty Ten group is delivering for the Canadian Olympic Committee.
Our industry is growing and maturing quickly and it seems there has been great demand for professional development. After 14 full-day SMCC One Day Sponsorship Training Workshops across the country in the spring, most of which were sold out, we witnessed another great Canadian Sponsorship Forum in Saskatoon. The next event on the professional development calendar for the sponsorship industry is Canada’s largest sponsorship professional development and networking event-the SMCC Western Sponsorship Congress™ in Calgary. Obviously, there is huge demand for such professional development as our industry continues to grow and mature.
The SMCC Western Sponsorship Congress™ is almost sold out. There are over 30 presenters, the famous 5 Minute Pitch™, exclusive brands only and selling properties sessions, and the fun and exciting He Said – She Said panel discussion. Learn from the industry leaders from the brand side, property side, and agency side. Understand the new trends in activation and social media in sponsorship. Network, make deals, and go home inspired, educated, and connected. But if you want to know what is going on and be connected to the industry in the best possible way, you need to register this week before the SMCC Western Sponsorship Congress™ sells out.
These are just one person’s thoughts. Yours are welcomed as well. Please add your thoughts or comments below. Thank you for reading and your feedback.