Sportcology – Naming Rights: what makes it work?

Now available: The March 9, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960  hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™.

March 9, 2013 Show Notes (topics discussed)

  • Identify the “What” and “How” of naming rights
  • Examples of successful naming right sponsorships

Sportcology – Naming Rights: what makes it work?

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