The Ottawa Senators National Hockey League (NHL) franchise has announced StubHub as its official fan-to-fan ticket marketplace. As well as becoming the Senators’ preferred online marketplace for its fans to exchange tickets, StubHub has purchased a package of marketing rights to the team. As such, StubHub branding will be visible at all Senators home games at Scotiabank Place, including on LED displays and perimeter boards, as well as on the Senators website and social media channels. The company will also run in-game promotions, such as giving four fans the chance to watch a pre-game warm-up from the penalty box at selected fixtures.
The agreement marks StubHub’s first official marketing partnership with a Canadian sports team. “We are glad to provide a fan-friendly solution to the Senators,” said Greg Ivry, StubHub’s business development director. “It is exciting to bring the StubHub service to fans in Canada for the first time.”
Senators president Cyril Leeder added: “We are very pleased to by partnering with StubHub, the world’s largest ticket marketplace, to bring secondary ticketing options and benefits to our fans. “With StubHub, our fans can now safely sell their tickets to other fans through a single, authorised website.”