Air Canada Sponsor vs. NHL Property – Calling Bluff?

Apr 12, 2011 | Sports

As Kenny Rogers once sang, “Know when to hold them and know when to fold them.” Last month, NHL sponsor Air Canada took a huge stance. When the NHL failed to monitor its own sandbox and deal with unsportsmanlike conduct, unacceptable hits and cheap shots within its...

Breweries Sponsoring NHL Teams

Feb 21, 2011 | Sponsorship Update (in the news!), Sports

As reported over the weekend in The Toronto STAR, there have been plenty of hockey fights started because of beer. Now there’s a beer fight over hockey. Labatt Brewing Co. has signed up two NHL teams – the Vancouver Canucks and Calgary Flames – to...