Now available: The February 18, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™.
February 18, 2012 Show Notes (topics discussed)
- Will we see more naming rights of sports facilities?
- What is the process of selling naming rights of sports facilities?
- What is the first thing you need to do when selling sports facility naming rights and sponsorships?
- Can you sell multiple assets and what is the benefit of creating a strong sponsorship asset inventory?
Feb 18 Audio – A Discussion on Sports Facility Naming Rights
Running time: 6 minutes