The Business of Sport – Sponsorship Marketing: The Underlying Objectives

Now available: The January 21, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™.

• Why do organizations sponsor sporting events such as the upcoming 2012 Olympics, the Paralympic Winter Games Games, and the Alberta Winter Games?
• The difference between Philanthropy and Sponsorship Marketing
• Sponsorship Marketing as Strategic Investments, with ROI expectations
• Sponsorship Marketing vs. Advertising
• What’s in it for me?
• Underlying objectives of Sponsorship Marketing: Pembina and ATCO Gas – more than a donation, sponsorship for employee engagement, employee aquisition, community oriented