How to Close Business in Sponsorship Marketing

Feb 7, 2012 | Selling

Recently, I read an article by Jane Porter on losing a sale. It brought back memories of losing sales opportunities when I was selling sponsorships on the street and the lessons I learned along the way. Sponsorship is all about partnerships and creating win-win...

More on What Canadian Consumers Think

Dec 13, 2011 | Selling, Training

Last week, I presented a lot of information about brands from the Consumer Sponsorship Rankings (CSR). But there is another side to the world and that is the selling properties. What did we learn from the study? First, as noted last week, the Stanley Cup Playoffs are...

What Canadian Consumers Think

Dec 6, 2011 | Selling, Training

What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research...

Communication is Key Element of Sponsorship Cycle

Nov 1, 2011 | Selling

Last night was Halloween. It is supposed to be both a scary and fun time all rolled into one. In the past while, I have witnessed some scary times-but they were not fun. In every case, it involved poor communication. Communication is a key element of the entire...

Respect

Oct 18, 2011 | Selling

Dan Sullivan, published author and coach to many successful entrepreneurs, wrote “To be successful, you just have to do three things.” Huffington Post financial columnist Don McKay recently wrote about his thoughts on Mr. Sullivan’s approach. I liked...

The ROI of Sponsorship Investment

Aug 2, 2011 | Selling, Sports, Training

Who says you can’t measure ROI on a sponsorship investment? People who think that are crazy! As long as you know why you invested in the sponsorship, and had goals and objectives, you can measure outcome. Dow Chemical predicts that, through the use of its Olympic...