Using 3rd Party Providers

Using 3rd Party Providers

Have you ever outsourced work you could or should do in-house? Sometimes we outsource because hiring a specialist in certain areas, such as IT or sales, may be more cost effective than building in-house capacity. Hey, we sometimes recommend to our clients that they...
Changing Times

Changing Times

Are you ready for change? You had better be. It is here to stay!! Change is all around us and happening at lightning speed. Our sponsorship industry is no exception. Those who fail to recognize the importance of change will die from their reluctance to make change. We...
Ongoing Learning

Ongoing Learning

Last week, the WSC—Alberta Forum was amazing! With over 20 different presenters, over 100 registered delegates, and a ton of learning, it was one of the best conferences I have attended this year. I wanted to take some time this week to recap some of what I took away...
Sponsorship RFP’s

Sponsorship RFP’s

I am not sure how I can say this without offending a few people, but here goes. If you are trying to sell a sponsorship for your organization, posting an RFP is not the way to do it. In fact, in my opinion, it is stupid. No, it is really stupid! Yes, rights holders...