Research Participation

Canadian sponsorship marketing has grown 60% over the past nine years. In fact last year, it became a $1.78 billion industry. This is important to know. As an industry member, it is important to know what the issues are with sponsors… what do they take exception...

Sectors to Watch

Our industry is growing faster than ever. The Canadian Sponsorship Landscape Study has clearly revealed that fairs and festivals are the most consistent growth sector in our industry. More brands are flocking to be associated with music and community festivals. The US...

Sportcology – Sport & Olympic Sponsorship

Now available: The August 24 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 24, 2013 Show Notes (topics...

Sportcology – Canadian Sponsorship Landscape Study

Now available: The August 17 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 17, 2013 Show Notes (topics...