Dec 10, 2013 | Naming Rights, Tuesday Morning Commentary
There has been lots of activity around sponsorship naming rights and sports marketing in the past twelve months or so. John Vidalin and his team at the San Francisco 49ers were able to secure LEVIS for the naming of their new stadium in Santa Clara. The Ottawa...
Dec 3, 2013 | Naming Rights, Sponsorship Update (in the news!)
Edmonton’s new downtown arena and home of the Edmonton Oilers will be named Rogers Place. Financial terms were not disclosed but Rogers executive vice-president John Boynton said it’s part of a four-year, $700-million investment in Alberta. “Rogers...
Nov 13, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
The Canadian Women’s Open golf tournament has secured a new sponsor. Golf Canada, the LPGA Tour and the Canadian Pacific railway company recently announced the three-year sponsorship deal. The tournament will be renamed the Canadian Pacific Women’s Open....
Oct 23, 2013 | Naming Rights, Sponsorship Update (in the news!)
Power Dodge and the Estevan Curling Club have officially celebrated Power Dodge purchasing the naming rights for the curling rink’s building. Power Dodge has purchased the rights for $250,000 for the next 10 years (or $25,000/year). “We thought it was a...
Sep 16, 2013 | Naming Rights, Sponsorship Update (in the news!)
Meridian Credit Union will get the naming rights to St. Catharines’ downtown, multi-purpose $50 million facility. The contract is a 15-year agreement at $200,000 a year. Meridian then as an option to renew for an additional 10 years at with a 2% compounded...
Aug 12, 2013 | Event Sponsorship, Naming Rights
Calling it a “new era of golf,” Keith Dagg recently announced that the PGA Tour Canada event will be back in Victoria for at least three more years, but will now be known as the Bayview Place Island Savings Open. The tournament, which will continue to be held at...
