Nov 14, 2023 | Tuesday Morning Commentary
Whether you are a brand or a property, you need to understand your audience. As a property you need to know who your actual audience is for several reasons. You need to sell them tickets or access or convince them to donate or invite them to follow you and your...
Nov 7, 2023 | Tuesday Morning Commentary
I find it funny how our minds fail to retain information. Or even sometimes we convince ourselves of something that is not true. A few years back my daughter was taking driving lessons to get her driver’s licence. She had a book to review and one on one driver...
Oct 31, 2023 | Tuesday Morning Commentary
It is Halloween… An evening of goblins and ghosts, witches and werewolves, and of course candy and trick or treating. Halloween’s origins can be traced back to the ancient Celtic festival known as Samhain, which was held on November 1 in contemporary...
Oct 24, 2023 | Tuesday Morning Commentary
We are in the business of identifying sponsorship marketing assets and opportunities, and determining their real marketing value for our clients. Sometimes it is for the selling property or rights holder, and at other times, we do this for our corporate clients...
Oct 17, 2023 | Tuesday Morning Commentary
Do you suffer from FOMO? (Fear of Missing Out) syndrome? It seems to be a big thing now that it has a name/acronym! But in all reality, it has always been around, and it can be stressful and overwhelming. No one, in our industry or any industry, or in personal life...
Oct 10, 2023 | Tuesday Morning Commentary
Yesterday was Canadian Thanksgiving. As Canadians, we have a great deal to be thankful for. I am most grateful for my family and the ongoing support they give me every day. I am also thankful for all the clients that have allowed us to serve and assist them with...
