Feb 6, 2013 | Uncategorized
After completing inventory asset identification and valuation for the Canadian Red Cross – Saskatchewan Division, Alberta Division, Western Zone and mentoring services to Manitoba Division, the Ontario Zone has just engaged the Partnership Group – Sponsorship...
Jul 31, 2012 | Tuesday Morning Commentary, Uncategorized, Weekly Commentary
For several years, I worked in media and pro sports. When you try to sell based on ratings or a win-loss record, as they say, you die by those measurements as well. Very early in my sponsorship career, I learned that you need to sell the value of the assets, not the...
