Dec 27, 2011 | Tuesday Morning Commentary, Weekly Commentary
I constantly watch the marketplace. Sponsorship and sponsorship marketing is not just my career, it is my passion. At the Partnership Group – Sponsorship Specialists™, we work with a large number of charities and non-profits. Brands or sponsors are also on our client...
Dec 20, 2011 | Tuesday Morning Commentary, Weekly Commentary
I have always said that sponsorship and sponsorship marketing are about relationships. At the Partnership Group – Sponsorship Specialists™, we do our best to develop, nurture, and maintain relationships with our team members, prospects, clients and their partners. We...
Nov 22, 2011 | Tuesday Morning Commentary, Weekly Commentary
What makes you or your organization different? What sets you apart from the competition? Do you really know? I often watch clients and try and help them in this area. If you are a property, what differentiates you from other properties? Sure, you are a food bank and...
Jul 26, 2011 | Sports, Tuesday Morning Commentary, Weekly Commentary
The deals are done! Winnipeg has come back into the NHL fold and now hosts a team once again. They sold out their seasons tickets in seven minutes! On the outside, it is a fairy tale story, in my opinion. Underneath though, it was great business acumen and an...
Jul 19, 2011 | Tuesday Morning Commentary, Weekly Commentary
Last month when I was at the Marketing Association of Credit Unions (MACU) conference, I listened intently to presenter Brent Dixon, who spoke about the need for change in credit unions and how the Wal-Mart model works. He clearly showed how Wal-Mart...
Jul 5, 2011 | Tuesday Morning Commentary, Weekly Commentary
Last Friday was Canada Day. As Canadians, we have a lot to be proud of-our great banking system, incredible way of life, vast country, multicultural society and great opportunities. In the world of sponsorship marketing, Canada is still in its...
