Apr 5, 2011 | Social Media, Tuesday Morning Commentary, Weekly Commentary
In a recent edition of Canadian Fundraiser and Philanthropy, Publisher Janet Gadeski presented a great article on demographics. She clearly identified and noted what was found in the HLC New Media research: that traditional donors are not so traditional anymore. The...
Mar 22, 2011 | Tuesday Morning Commentary, Weekly Commentary
Late last year, there was a great article by Adam Aptowitzer in Canadian Fundraiser and Philanthropy. Adam spoke at our Western Sponsorship Congress last year and is a regular contributor to Canadian Fundraiser and Philanthropy, a bi-weekly publication for those...
Mar 15, 2011 | Tuesday Morning Commentary, Weekly Commentary
As we in Canada continue to recover from the recession, those in the USA continue to struggle. But if sport marketing and sponsorship is any barometer of economic growth, the future is looking good. In Canada, we are seeing more investment in sponsorship than we have...
Mar 1, 2011 | Naming Rights, Tuesday Morning Commentary, Weekly Commentary
In the past six months, I have spoken to a large number of properties looking for sponsorship for their new project. Some of these are new or upgraded buildings (hockey rinks, multiplexes, arts centres, etc.) while others are major program development initiatives. In...
Feb 15, 2011 | Training, Tuesday Morning Commentary, Weekly Commentary
Yesterday was Valentine’s Day. It got me thinking about how similar sponsorship is to marriage or a relationship. As I discussed last week, sponsorship is all about a partnership, not a buy-sell relationship. When it is just a property trying to sell assets or a brand...
Feb 1, 2011 | Training, Tuesday Morning Commentary, Weekly Commentary
I often talk about professional development—how important it is and how fast it is growing alongside the sponsorship industry. In the decade since the Partnership Group – Sponsorship Specialists™ started, the world of professional development has increased tenfold....
