Oct 8, 2013 | Tuesday Morning Commentary
Dave Kerpen is someone I follow and watch on LinkedIn. Each morning, when I read information applicable to my industry (remember those daily works tasks from last week!), I review what Dave has to say. Dave is the CEO of Likeable Local, a social media software startup...
Oct 1, 2013 | Tuesday Morning Commentary
The 2013 IEG annual survey of non-profit fundraising professionals clearly showed that most non-profits and charities across Canada and the USA still do not understand sponsorship. Yes, there are some that do-and they do well. They reap the approximately $650 million...
Sep 14, 2013 | Audio Blog, Blog
Now available: The September 14, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. September 14, 2013 Show...
Sep 10, 2013 | Tuesday Morning Commentary
Sponsorship marketing is forever changing. There are always new ideas, new approaches, new innovations, and activation concepts. That is what makes our industry so vibrant and exciting. In the last 12 weeks, we have seen new, renewed, or changed building naming rights...
